Recently I received an award for business innovation. As I've contemplated this award, I've asked myself what's business innovation. My motto running a business is, Innovation, Solutions, Service, so what is innovation?<br/><br/>It may appear such as a simple answer, you are able to say it indicates new ideas, or new means of taking a look at things. In my experience innovation means a lot more. It indicates being on the forefront of one's industry. It means researching the industry you're in and then researching similar or like minded industries and finding lasting solutions for the business. Solutions that engender success and move one to your ultimate goals. Because regardless of who you are, if you or your organization doesn't have set goals you are not moving forward and will ultimately flutter out of existence.<br/><br/>A small business entity is a living breathing thing. If organized correctly, it will continue to reside long after the founder has gone. Therefore exactly like you can't proceed through life with the exact same expertise that you used each time a baby, you've to cultivate and evolve as a business. As you move across the infancy stage of business you've to start taking a look at methods to re-energize your base clientele and bring new customers to the door. Look at most of the successful businesses and you might find this practiced time and time again. Like, there was a time when McDonald's could have been satisfied making cheeseburgers and fries and leaving it at that. But their market analysts saw the writing on the wall and they began offering salads and alternatives to the original hamburger. Carl's Jr. started beating them up within their advertising so they introduced the Angus burger line. Now they are marketing the McCafe motif and renovating their stores to be more "upscale" with a modern look.<br/><br/>That is just one example of what sort of business must incorporate innovation within their business model. Now, I'm not saying that you need to be constantly renewing your http://www.linkedin.com/company/inventhelp business and introducing every fad into your business model. Fads come and go, you shouldn't bankrupt yourself wanting to often be on the cutting edge. You are able to research each new trend and determine by your experience and customer demographic whether something might benefit you. Items that work in New York City, mightn't work or be practical in Stockton, Utah, and that's okay.<br/><br/>Another aspect of innovation in operation is preparing a long-term and short-term plan on what you want to grow your business. Because you don't want to bankrupt yourself by trying to implement everything overnight, make an idea on what things you are able to effectively implement now, and in the near future to improve sales and stabilize your company operations. Then take the things that you wish to implement in a couple of years years and make an idea on what you are likely to get it done and what must be achieved ahead of implementation. Set measurable benchmarks to ensure that you're moving towards those goals. And remember don't get discouraged if your 12 months plan is taking a little longer, because some things are only hard to plan for. The biggest thing is that you've an agenda in position and that you're constantly reviewing the plan and adjusting as needed, but don't just feel as you are able to freely adjust and postpone things all the time, you will need to challenge yourself to produce it and then do it.