Mobile Marketing is a technique of establishing communication with the targeted consumer through mobile device. Medium of communication used is simple marketing text, encouraging the customer to go to their mobile website or motivating them to be involved in an audience based campaign. Several tools of the business and some of the concepts utilized in mobile marketing are E Mobile Code MMS, USSD, Bluetooth, infrared, wireless social media marketing, mobile internet, and mobile applications.<br/><br/>Mobile Marketing not just enables people for connecting to internet through their cell phones, but additionally strengthen various communication medium in easy and efficient channels. It's cheaper than traditional marketing resources for both marketer and consumer. It's simple for any of the age group to understand the advertisement spread through mobile marketing.<br/><br/>In United States of America, mobile marketing technology wasn't used widely until couple of years back. In June 2008, cell signs reported that every month approximately seventy five billion of mobile marketing texts were sent. Number of mobile users is double of active email users in the country. These mobile marketing texts were read within fifteen minutes and response comes inside an hour in comparison to email by which for an answer it might take months.<br/><br/>In thirty countries ratio of population to amount of mobile device is 1:1. Eighty percent of population in United States are active mobile user. Sixty percent of earth's population which is about four billions are utilizing mobile on a typical basis. China itself has significantly more than four hundred million subscribers. These facts proves that mobile marketing includes a wide scope in world of marketing and it is a just medium which provides easy path for the businesses to promote their product directly to the customer. Coverage of mobile network connections is continuously increasing and with this quantity of subscribers can be increasing. Ninety percent of those connections are prepaid.<br/><br/>Mobile SMS Marketing is a fantastic method in the world of marketing. It gives meaningful method to achieve the targeted audience at the proper time with the best offer in kind of SMS. The potency of SMS marketing could be determined by the fact that majority of individuals can't live without SMS. We keep sending text at every minute. It proves the capability to achieve instant access to the targeted customer anywhere and anytime. SMS marketing is just a new communication medium to improve the response rate in an advertising campaign. It also means that customers can be easily engaged.